We provide a completely flexible and fully comprehensive service for email marketing. You can use our ‘full circle’ service for the management of campaigns or any part of this as a stand-alone service.
One thing that we love about online advertising is the opportunity for immediate engagement through a wide variety of tools and techniques that allow you to take a multidimensional approach to your communications.
There are just so many ways that you can interact with your target market.
Our online advertising & media buying service includes:
Data acquisition & management
Strategic campaign planning & post campaign evaluation
Campaign creative and HTML email design
Email broadcasts with detailed tracking and reporting
We can also give you access to your own email-marketing portal where you can manage campaigns yourself and monitor the results in real time.
1. We know what we're talking about
we started with email campaigns last year while the experience of our team members goes back even further. This experience covers everything from the strategic planning of email, through to technology and creative.
2. We have a unique blend of skills
We have the talent and experience you'd expect to find at a leading integrated agency. And it's just these sort of people that we get involved playing with emails, tweaking subject lines, and designing layouts. Put simply, we don't just 'bang an email out', we get our best planners and creatives to think about, and to craft every line and every image to ensure we're doing everything we can to maximise response.
3. We offer outstanding planning
Planning email campaigns isn't simple. It's so much more than just a business case. We offer a blend of good old-fashioned direct marketing planning, which looks at data and segmentation, combined with planning that focuses on creative messaging and proposition testing, all utilising the latest technology.
4. We can build your customer base
We believe eCRM is only as good as the data within. Building a database is much more than just a data capture opt-in on your homepage. It's integrated about social channels, tweaks to the actual business process, and in many cases, off to online datacapture campaigns.
Looking at the way data is acquired is important. Self-selection can help drive ROI from within the program itself, as can setting expectations at the point of sign up (e.g. showing people the email communications they will receive). Incentives can also play a part. If you know what to offer. And to whom!
5. We deliver
When we send an email we expect it to be delivered. To ensure this is always the case, we use a combination of experience and thorough testing. Experience means our creatives design emails which have these considerations at heart. We'll consider everything from image:text ratio to links in an email; the copy, the subject line, and the design and layout of the email itself are all important considerations when it comes to delivering emails to inboxes (and not junk folders). Our technical team will then test every email in more than 20 email clients to make sure we're delivering our message to the broadest possible audience.
6. We get emails opened
Getting an email opened isn't just about the subject line, but it clearly helps! That's why we'll test three or four different lines before rolling out the best one. We do this for every email, even a regular newsletter.
7. We get emails noticed
We optimise for a broad platform of email Clients. We know things won't always look exactly as the Creative Director would wish, but we work hard to drive a consistent look and feel across the more popular email platforms. We also stay on top of existing trends and constantly changing technologies.
8. We get results
Our experience in eCRM has taught us many things. For example, open rates tell us very little in isolation and getting rid of poor data isn't just about improving core metrics like CTD, but also about driving delivery rates.
As an integrated agency we also understand the role of email within broader business objectives. That's why we ensure our emails work alongside offline campaigns, as well as other digital work.
To find out more about the benefits of our Email Marketing Services contact us today.
Get in touch for a free evaluation and quote.